Having studied the forms currently being mailed by expo-guide and done comparisons with the forms formerly mailed by Construct Data Verlag (CDV) I have come to the conclusion that it is almost impossible that your forms were contrived without reference to Construct Data’s mailings
I fully accept that you may have accepted the design in complete innocence, that they it have been presented to you by a third party, and that as such this letter may represent your first warning of the problems these forms can cause.
A little history
CDVs forms were widely criticised, for over a decade the company profited from the fact that people would sign the forms in error, mistaking them for a communication from an exhibition organiser. CDV suffered numerous adverse rulings, both legal and from self regulatory organisations. When faced with such rulings they would amend the form slightly, but the aspects of the form which mislead were always maintained.
In early 2007 after a prolonged legal tussle with the Schutzverband gegen unlauteren Wettbewerb CDV found it necessary to modify their forms once again and the latest layout, (the layout to which expo-guides forms correspond) was conceived. I was in no doubt that the new form would mislead and I published an open letter to Wolfgang Valvoda, CEO of CDV telling him of my concerns and offering to assist in the design of a form that would not mislead
The letter went unanswered and the forms were indeed signed in error, in very large numbers. In November 2007 I was forced to publish a second open letter in which I concluded that Mr Valvoda was either remarkably inept or had set out with the intent to decieve, again he chose not to respond. Eventually the Schutzverband gegen unlauteren Wettbewerb forced deeper concessions from CDV who are now barred from mailing new forms from Austria.
Because CDV made concessions out of court the forms were never subjected to detailed scrutiny by a judge, which does not mean that they are legal!
The Forms you are mailing
So there you have it, expo-guide are in the position CDV found themselves in back in April 2007, you are mailing a form that I predict will be signed in error, you can fully expect that many who sign the new form will refuse to pay you.
You have clearly invested considerable money in this new project, with phone lines in six countries and a substantial website at http://www.expo-guide.com but your business model could be fatally flawed if you persist with the forms you are mailing at present.
Another Free offer
So once again I am willing to offer my time and experience to help your company design a form that cannot mislead, this offer comes with two provisos:
- I would expect you to accept that your initial mailshots were a mistake, and where people state that they signed in error you should offer them the opportunity to rescind the contract.
- That in accepting a new design you take it in its entirety and do not modify it or alter the meaning when translating into other languages
Should Expo-guide continue to mail the misleading forms and/or demand money from those who have signed in error it will be hard not to conclude that it is your intent to mislead people. In that instance stopECG will campaign against you with the same zeal CDV experienced.
Should you wish to reply to any part of this letter, please let me know, your reply will be published here for all readers to see.
Jules Woodell - 16th June 2008
See StopECGs Advice page regarding expo-guide